About The Value of a Veteran
Who We Are
Our principal, Lisa Rosser, founded The Value Of a Veteran in 2007, when the veteran unemployment rate was 23%. She noticed that thousands of organizations were focused on direct help to service members, but no one was focused on changing the mindset, understanding and practices of the employers. She knew if employers could meet transitioning military and veterans halfway, these companies would increase the number and quality of veterans hired.
Combining her 22 years of direct military experience (Active and Reserve) with 16 years of human resources, diversity program development, change management, communications and training development experience, she launched a for-profit woman / veteran / minority owned small business with the mission of changing employer mindset and recruiting practices.
Lisa wrote and published the first guide for employers on how to recruit and retain veterans and develop a veteran recruiting program.
Over the last 13 years, through training and consultation, VOAV has helped more than 450 large companies build comprehensive, effective and award winning veteran recruiting and retention programs frequently found on ranked lists such as VIQTORY’s “Military Friendly®Companies” and Military Times’ “Best For Vets: Employers”
Today, Lisa is joined by additional veteran recruiting experts who share the same desire to provide veterans better economic opportunities after service by empowering our clients. Each expert brings a decade+ of experience of direct development of veteran programs for large corporations.
What We Do
The very best veteran recruiting programs help solve specific talent challenges – lack of emerging leaders, back-filling an aging workforce, meeting a change in needed skill requirements, planning for company growth, addressing high turnover or finding skilled trades.
Designing a military recruiting program that addresses these types of talent challenges can be frustrating and confusing, especially if you don’t have a lot of experience with military members. You don’t want to waste time or precious budget experimenting with unfamiliar solutions or “posting and praying”.
We were the first company to offer this kind of strategic advice and training and our advice comes with a perfect blend of actual extensive direct military experience combined with a track record of developing results-driven recruiting and diversity strategies.
Since 2007 VOAV has had the honor of assisting over 450 major corporations improve recruitment and retention of veterans. Our assistance comes in several forms: direct consulting on development of your program, training via live webinars, in-person events or through on-demand web-based training. We also periodically offer free webinars to give you insight into aspects of effective veteran recruiting programs.
Let The Value Of a Veteran help you get focused fast and start producing real results for your veteran recruiting efforts.