Veterans have a lot to offer, but if your company is not familiar with the best practices for recruiting and retaining veterans, you may find yourself struggling to bring them on to your team. The Value of a Veteran can help.

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Who We Are

The Value of a Veteran is a veteran-, woman- and minority-owned small business that provides organizations with human resources consulting and training to help them improve their support, recruitment and retention of military veterans.

Lisa Rosser founded the organization in 2007 at the height of the veteran unemployment crisis. She wrote and published a guide to help employers understand how to recruit and retain veterans and develop a veteran recruiting program. Since then, we have helped more than 400 of the Fortune 1000 companies plus many smaller organizations design and execute successful veteran recruitment and retention programs.


What We Do

We offer training and consulting services to teach organizations how to recruit and retain military veterans, guard and reserve members, and military spouses. We accomplish this through a variety of training methods, including live webinars, on-demand web-based training modules, and veteran recruiting bootcamps.

A successful veteran recruiting program can help you add emerging leaders to your team, bring new skills and expertise to your company, back-fill an aging workforce, support company growth, address high turnover rates and so much more.

However, building such a recruiting program can be difficult if you’ve never done it before or don’t have much experience with members of the military. Researching and developing the program on your own can take up valuable time and energy, just to deliver disappointing results. Vendors promising results through MOS translators, career fairs, and military job boards can cost tens of thousands of dollars.

Instead, let The Value of a Veteran help. We’re backed by Lisa’s 12 years of experience in developing veteran recruiting programs that get results. We’ll help you build a program that works for your company’s specific needs and goals through proven, convenient training options. We’re the first company to offer this kind of strategic advice and training, and we’re dedicated to helping you achieve real results.


Training Options

The Value of a Veteran provides a wide range of training options to help managers and recruiters learn how to develop a successful veteran recruiting program:

Veteran Recruiting Bootcamp

This five-day course offers daily one-hour sessions via Zoom to teach your team high-level strategies and tactics for recruiting and retaining veterans.

Veteran New Hire Coaching

Transitioning from the military to civilian employment can be an adjustment for new veterans. This program helps recently hired veterans who are within three years post transition navigate the corporate environment and find new support systems.

Veteran Recruiting Conference

Attending our annual conference is a great way to learn the leading veteran recruitment and retention practices.

Veteran Recruiting Mastermind

Our private, 12-month coaching program includes one-on-one coaching, monthly group Q&A sessions, live training webinars and much more.

Live Webinars

We offer live webinar training sessions that are tailored to your specific industry or hiring needs. We also occasionally provide free webinars to help you brush up on helpful recruiting-related topics.

On-Demand, Web-Based Training Modules

Our web-based modules are available whenever you need them for convenient, effective training. Each module is less than 20 minutes long, and many are under 13 minutes.


Learn More

We’re passionate about helping companies build successful veteran recruitment and retention programs.

Click here to learn more about us and schedule a call.

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